Brands that test on animals

Here’s the naughty list – the list of companies and brands that test on animals – all available in India, and broken down by categories. These brands fall in this list because they have failed one or more of our cruelty-free criteria. (more…)

Cruelty-free brands

Welcome to our list of Cruelty-Free brands! This list is a comprehensive collection of cruelty-free brands, across categories, that are available in India. To be a part of this list, brands have to pass our cruelty-free criteria, and once verified, we will feature them here! Our aim is to make this list as transparent, and as comprehensive as possible. (more…)

The Alternative Curator

Before we dive into the animal testing laws in India, here is an Act with which we need to get acquainted – The Drugs and Cosmetics Act, 1940. This Act of the Parliament of India regulates the manufacture, distribution, and import of cosmetics and drugs in India. Its primary aim is to ensure that the drugs and cosmetics sold in India are safe, effective, and meet standards of quality as established by the Act.

Another name to remember is CPCSEA, or The Committee for the Purpose of Supervision of Experiments on Animals. This body, formed under Section 15(1) of the Prevention of Cruelty to Animals Act, 1960, is responsible for ensuring that ‘animals are not subjected to unnecessary pain or suffering before, during or after performance of experiments on them’.


Transitioning to a cruelty-free lifestyle

So now you’re armed with the basics of what cruelty-free really is, and why it is necessary for us to make cruelty-free choices. But how do you go about making these choices, and transitioning to a cruelty-free lifestyle?

Is it hard to make the switch? Of course not! In fact, once you begin to make cruelty-free choices, you will enjoy the process and find yourself spreading the word within your circles. Nevertheless, we will tell you what helped us become cruelty-free consumers. (more…)

Why choose cruelty-free

You’d think that in 2017, animal testing would archaic and deemed unnecessary, but guess what? It’s rampant and considered normal to conduct tests on animals across industries! From testing for cosmetics and household cleaners to drugs and hygiene products, mice, guinea pigs, rabbits, pigs, cattle, cats, dogs, monkeys, sheep, and even fish are brutalized in the name of ‘safety’ to such an extent that they are almost always killed or left for dead post testing. Also, the sheer number is shocking – Cruelty Free International estimates that around 115 MILLION animals are used in experiments across the globe each year! (more…)


If you have a cruelty-free related question, there’s a high chance that this post covers it. If you do not find what you need in our Cruelty-free FAQs, please reach out to us via our Contact page, and we will respond to you as soon as we can!


Defining cruelty-free

The first step towards a cruelty-free lifestyle is to understand what the term ‘cruelty-free’ really means. There are so many meanings to this little phrase, and can seriously mislead caring consumers in opting for brands that make this claim, but are actually anything but cruelty-free. We’re here to help you understand the term in its whole sense, no loopholes, by defining cruelty-free.