Cruelty-Free Starter Kit

New to cruelty-free? These posts will help you get better acquainted with all the basics you’ll need to know to start your journey as a cruelty-free consumer.

Transitioning to a cruelty-free lifestyle

So now you’re armed with the basics of what cruelty-free really is, and why it is necessary for us to make cruelty-free choices. But how do you go about making these choices, and transitioning to a cruelty-free lifestyle?

Is it hard to make the switch? Of course not! In fact, once you begin to make cruelty-free choices, you will enjoy the process and find yourself spreading the word within your circles. Nevertheless, we will tell you what helped us become cruelty-free consumers. (more…)

Why choose cruelty-free

You’d think that in 2017, animal testing would archaic and deemed unnecessary, but guess what? It’s rampant and considered normal to conduct tests on animals across industries! From testing for cosmetics and household cleaners to drugs and hygiene products, mice, guinea pigs, rabbits, pigs, cattle, cats, dogs, monkeys, sheep, and even fish are brutalized in the name of ‘safety’ to such an extent that they are almost always killed or left for dead post testing. Also, the sheer number is shocking – Cruelty Free International estimates that around 115 MILLION animals are used in experiments across the globe each year! (more…)


If you have a cruelty-free related question, there’s a high chance that this post covers it. If you do not find what you need in our Cruelty-free FAQs, please reach out to us via our Contact page, and we will respond to you as soon as we can!


Defining cruelty-free

The first step towards a cruelty-free lifestyle is to understand what the term ‘cruelty-free’ really means. There are so many meanings to this little phrase, and can seriously mislead caring consumers in opting for brands that make this claim, but are actually anything but cruelty-free. We’re here to help you understand the term in its whole sense, no loopholes, by defining cruelty-free.