Cruelty-free brands

Welcome to our list of Cruelty-Free brands! This list is a comprehensive collection of cruelty-free brands, across categories, that are available in India. To be a part of this list, brands have to pass our cruelty-free criteria, and once verified, we will feature them here! Our aim is to make this list as transparent, and as comprehensive as possible.

We hope that you make this list your personal guide to cruelty-free shopping. If you find that a brand has not been listed here and it should be, please reach out to us.

About our cruelty-free brands list

When it comes to certifications, we look for one of the following cruelty-free certifications – Leaping Bunny, CCF Rabbit, Caring Consumer by PETA. Of course, singing up for these certifications is voluntary – these certifications require payment of a fee – which is why there are cruelty-free brands that are not affiliated with any cruelty-free organization.

Do note that not all the brands in this list are vegan. We’ve specifically called out a brand if it is 100% vegan. We’ve also mentioned any cruelty-free certifications that a brand may carry, as well as any correspondence that we may have had with a brand. The legend shown here will help. We’ve also mentioned if a brand is owned by a parent company that is not cruelty-free.

The Alternative Curator

 

This list is updated weekly. We rely on our own research, along with research from renowned members of the cruelty-free community, and valid brand certifications. Brands may be often added to/removed from this list based on our findings.

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#

100% PureCruelty-free brands

 

A

Aerth Naturals

Alba BotanicaCruelty-free brands

Alicia Souza

Ananda Spa

Aroha

Aroma Magic by Blossom Kochhar

Aroma Treasures

Artisanal SkinCare

Athar’a PureCruelty-free brandsCruelty-free brands

AvedaCruelty-free brands (owned by Estée Lauder)

Ayca

 

B

Banjara’sCruelty-free brands

Beautyblender

Becca (owned by Estée Lauder)

Biotique

BioBloom

Blue Heaven

Blue Nectar

Bombay Shaving Company

Boro Plus

Brahma Bull

Burt’s BeesCruelty-free brands

BuxomCruelty-free brands (owned by Shiseido)

 

C

Chennai Soap Company

CHIK

Cover FXCruelty-free brandsCruelty-free brands

Curie

 

D

DermalogicaCruelty-free brands (owned by Unilever)

Devinez IndiaCruelty-free brands

Dirty Works

Dr. Sheth’sCruelty-free brands

 

E

e.l.f

Earthy Sapo

EcoToolsCruelty-free brandsCruelty-free brands

Emami

Esme

 

F

FabIndia

FACE atelierCruelty-free brands

Fairever

Forest Essentials

Fuschia by VKare

 

G

Greenberry Organics

Gulnar Soaps

Gulnare Skincare

 

H

Happily Unmarried – grooming products for women

 

I

Iba HalalCruelty-free brandsCruelty-free brands

Indica

IsaDora

 

J

Jhelum Loves

JivaVrksaCruelty-free brands

Josie MaranCruelty-free brands

Jovees

Juicy Chemistry

JunailiCruelty-free brands

Just HerbsCruelty-free brands

 

K

Kama Ayurveda

Karthika

Kesh King

Khadi Naturals 

KryaCruelty-free brandsCruelty-free brands

KryolanCruelty-free brands

 

L

L.A. GirlCruelty-free brands

Lakme (owned by Unilever)

Lotus Herbals 

LUSHCruelty-free brands

 

M

Ma Earth Botanicals

Maduban Naturals

Makeup Revolution

Marks & Spencer

Meera

Milani

Mitti SeCruelty-free brands

Moroccanoil

Mountain HerbsCruelty-free brands

MUA (Makeup Academy)

MuradCruelty-free brands (owned by Unilever)

 

N

Nakedly Yours

Natural Bath & Body

Nature’s Paradise

Navratna

Nykaa

Nyle

NYX Professional MakeupCruelty-free brands (owned by L’Oreal)

 

O

Ole Henriksen

Omorfee

Omved

Organic Harvest

Organistick

 

P

PacificaCruelty-free brandsCruelty-free brands

Panee Naturals

Physicians FormulaCruelty-free brands

PlumCruelty-free brands

Pratha Naturals

 

Q

 

R

Raaga Professional

Raw Rituals

Real Techniques

Richfeel

Ruby’s Organics

Rustic ArtCruelty-free brandsCruelty-free brands

 

S

Sage Apothecary

SaND for Soapaholics

Seer Secrets

Shahnaz Husain

Skin TLC

SkinYoga

SmashboxCruelty-free brands(owned by Estée Lauder)

SOS Organics

Soul Sanctuary

SoulflowerCruelty-free brandsCruelty-free brands

SoulTree

Sugar Cosmetics

 

T

TarteCruelty-free brands (owned by Kose)

theBalm

Too FacedCruelty-free brands (owned by Estée Lauder)

TrigodonCruelty-free brands

The Nature’s Co.Cruelty-free brandsCruelty-free brands

The Body ShopCruelty-free brands

 

U

Urban DecayCruelty-free brands (owned by L’Oreal)

Unived

Ustraa

 

V

VedaEarthCruelty-free brandsCruelty-free brands

Vért

Vicco LaboratoriesCruelty-free brandsCruelty-free brands

Vilvah

 

W

Wild Earth

Wrenn PolishCruelty-free brands

 

X

 

Y

YesToCruelty-free brands

YLG

 

Z

Zandu

Zoivane Men

Zuii OrganicCruelty-free brands

Zuzu LuxeCruelty-free brands


Image credits: Scott Barron