So now you’re armed with the basics of what cruelty-free really is, and why it is necessary for us to make cruelty-free choices. But how do you go about making these choices, and transitioning to a cruelty-free lifestyle?
Is it hard to make the switch? Of course not! In fact, once you begin to make cruelty-free choices, you will enjoy the process and find yourself spreading the word within your circles. Nevertheless, we will tell you what helped us become cruelty-free consumers.
As with every change, transitioning to a cruelty-free lifestyle begins with awareness.The first step towards cruelty-free shopping is being aware of what is really out there – which brands are cruelty-free, and which ones test on animals. There are many sources that you can use to identify brands that resonate with your choices. You can start with –
- Our list of cruelty-free brands – we have curated a comprehensive list of brands available in India, with call-outs on their certifications if any, and if they are 100% vegan. We continuously update these lists, to ensure that we add new brands that are cruelty-free, and remove the ones that are not. Feel free to share these lists with your friends and families!
- Reading brand policies – all brands that have an online presence will have some content that talks about their cruelty-free stance. Take a minute or two to go through their claims, preferably with a fine-toothed comb. Beware of cruelty-free disclaimer loopholes – for example, brands can say that they do not test their final products on animals, which doesn’t mean that the ingredients are not animal-tested.
- Reading product labels – while this sounds mundane, it is a crucial part of educating oneself on cruelty-free brands. Product labels not only carry ingredient lists (which you need to read extra-carefully in case you are looking for vegan products), but also information on the brand’s testing policies. Cruelty-free brands that are certified by legitimate certification organizations display these assets on their product packaging, although not all brands choose to put their certifications on their products. There are also cruelty-free brands that do not possess any such certifications, which is fine. We recommend you do your due diligence and read about them, either via our lists or on brand websites.
The next step would be to consciously support cruelty-free brands. Of course, this would mean giving up on some of your favourite brands that test on animals. But don’t fret – there are plenty of amazing alternatives that provide the exact benefits as your favourite brands, without causing pain to animals! Sounds like a sweet deal, right?
Once you get the hang of paying attention to product labels, you will soon find yourself unconsciously keeping an eye out for any brand claims and testing policies, and will have a good knowledge of which brands are truly cruelty-free.
There are three certifications that are accepted as cruelty-free standards across the globe; however, each has its own shortcomings. Nevertheless, you can check for brands that display these logos on their packaging and choose these brands instead of the ones that test on animals.
For extra clarity, you can always reach out to your favourite brands. Most brands have an active customer care or support teams that answer any question about the brands, their offerings, and their policies. Never hesitate to shoot an email their way, or to call them up and ask questions, although we suggest the former, as this provides a written record of their statements. You could use our criteria to form your questions for the email, to establish if the brand is really cruelty-free. Responses that are grey or unconvincing to you almost always mean that the brands are hiding something.
While transitioning to a cruelty-free lifestyle, we often throw away products that we may have purchased from brands that test on animals. One of the core steps of going cruelty-free is to avoid wastage. You paid good money for those brands, and there is no reversing the transaction, so use those products. The next time you are making purchases, you will be more conscious about your choices, and will opt for cruelty-free brands.
Another issue that we must address is over-usage. Sometimes we go overboard with a particular product, even though there is no need to. Avoiding excessive usage helps in so many ways. You –
- Save money!
- Help the environment – you reduce the number of product packages that are thrown away, and reduce the consumption of raw materials that aren’t sourced in sustainable ways.
- Make a small but vital dent in child labour employment – this may be something that many of us are not usually aware of, but child labour is rampantly employed in the mining of mica, a key ingredient in many make-up products.
This is one of the easiest ways to show your support towards cruelty-free brands. You can sign petitions that make sense to your core values, and that align with your passion for cruelty-free living. There are several petitions that are active, including this petition by The Body Shop and Cruelty Free International.
We are working tirelessly to bring to you the latest and the best in cruelty-free skin care, make-up, hair care, personal care, household care, and lifestyle. We pay great attention to the information we present, and leave no stone unturned during our research. If you feel that our blog has impacted you positively, and feel that it could to do the same to your friends, do share our cruelty-free brand lists, our posts, and our social media links with your families and friends.
Transitioning to a cruelty-free lifestyle and making ethical brand choices is an enjoyable and rewarding journey. So without further adieu – Welcome to cruelty-free living; you’re going to love it!
Image credits: The.Rohit