Cruelty-free

If you have a cruelty-free related question, there’s a high chance that this post covers it. If you do not find what you need in our Cruelty-free FAQs, please reach out to us via our Contact page, and we will respond to you as soon as we can!

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Defining cruelty-free

The first step towards a cruelty-free lifestyle is to understand what the term ‘cruelty-free’ really means. There are so many meanings to this little phrase, and can seriously mislead caring consumers in opting for brands that make this claim, but are actually anything but cruelty-free. We’re here to help you understand the term in its whole sense, no loopholes, by defining cruelty-free.

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