Why choose cruelty-free

You’d think that in 2017, animal testing would archaic and deemed unnecessary, but guess what? It’s rampant and considered normal to conduct tests on animals across industries! From testing for cosmetics and household cleaners to drugs and hygiene products, mice, guinea pigs, rabbits, pigs, cattle, cats, dogs, monkeys, sheep, and even fish are brutalized in the name of ‘safety’ to such an extent that they are almost always killed or left for dead post testing. Also, the sheer number is shocking – Cruelty Free International estimates that around 115 MILLION animals are used in experiments across the globe each year!

These tests are not ones from which one can slap on a bandage and heal – they are invasive, immensely painful, and one that the animals cannot recover from. Choosing cruelty-free products is one of the best ways to not only stop supporting animal testing, but to spread the message to brands and countries that openly conduct these tests – that animals have rights too. Here are more reasons to transition to cruelty-free.

Some of the images below are graphic, and may disturb some readers.

Why choose cruelty-free?

  1. Animal testing is cruel beyond belief

Why cruelty-free

Like we said before, it’s not just a needle-prick. Animal testing is barbaric – the test ‘subjects’ are made to endure everything from having their fur shaved for skin tests, to invasive surgeries and toxicology tests. Often, these animals are killed after the tests. For the short span that they are alive, they are tortured, gassed, made to ingest chemicals, have stuff poured and shoved into them, and have part of their organs exposed.

  1. Animal testing is completely unnecessary

The logic behind animal testing is to ensure that new discoveries and ingredients are safe for human consumption. Unfortunately, animal testing began decades ago due to a drug having toxic effects on humans. Since then, countless experiments and tests have been conducted. These test results are recorded for future use, so that they need not be conducted again. Moreover, there are thousands of ingredients that can be used that do not need any further animal testing.

  1. The results are unreliable

Of course they are unreliable – animals and humans are not identical! How animals react to a certain ingredient could be completely different from how humans would react. Moreover, according to Cruelty Free International, 95% of drugs fail in human trials despite promising results in animal tests.

  1. Animal testing is archaic
Why cruelty-free
EPISKIN – lab-grown human skin tissues as a humane alternative to animal testing.

The 21st century witnessed technological advancements in every field, including research. Such advancements are being used today by several companies to test their products, instead of using animals. Everything from in-vitro testing and organ simulation on microchips to Episkin has been developed as humane alternatives to animal testing. Yet, several brands continue to conduct gruesome tests on animals, and are encouraged to do so by the countries they sell in.

  1. Cruelty-free makes for guilt-free living

Think about it – wouldn’t your conscience be at peace, knowing what you know now and using this information to make kinder, cruelty-free choices? Choosing cruelty-free brands lets you get the benefit of the products that you so love, without the guilt of knowing that you invariably support inhumane testing on animals.


But I’m in India! Our laws do not allow for animal testing. So how does this affect me?

We’ll go a bit classroom here, and explain with an example. Consider L’Oréal – yeah, you’ve heard about them, right? Cosmetic giants, creators of innovative products, with marketing budgets that make us weep? Have you purchased a product made by L’Oréal (not their brands like Urban Decay, just L’Oréal)? A shampoo, or hair colour perhaps?

If your answer is yes, you’ve purchased from a brand that tests on animals.

Surprised? Here’s the situation.

While L’Oréal cannot conduct animal testing for products sold in India, the brand also sells in countries like China, where animal testing is the norm for foreign brands. This means that L’Oréal tests their products on animals, so that they may be able to reap the benefits (cold hard cash) of the blossoming Chinese market. Ironically, L’Oréal is the developer of Episkin (lab-made human skin for testing).

Switching to cruelty-free brands lets you communicate your intentions to companies that conduct animal testing, that you will not support them with your purchasing power for as long as they test on animals.


Image credits:  Asociación Defensa Felina, PETA.org, and Success Stories.